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The Second Global Forum


Manage by Designing in an Era of Massive Innovation







In the Second Global Forum the theme was “Manage by Designing in an Era of Massive Innovation,” focused on uniting design thinking with sustainable business practice and education. Over 600 leaders of business, policy and management explored the primacy and potency of design thinking as the vortex for creating a new breed of industry-leading stars, showing how the creative designer's attitude can transform 21st century corporate citizenship into a source of business opportunity and world benefiting innovation.

Designers from IDEO and the methods of Appreciative Inquiry helped turn the conference room into a real-time design studio—the place was rocking—and again books, major initiatives and agendas were shaped. An important innovation was the creation of the Principles for Responsible Management Education (PRME).


Global Forum Speakers

Russell L. Ackoff

Wharton School, University of Pennsylvania

Roger L. Martin

Roger L. Martin, Inc.

Bruce Mau

Author, Speaker, CEO of Massive Change Network

Janine Benyus

Biomimicry Guild

Ray C. Anderson

Interface Inc.

Delos “Toby” Cosgrove

Cleveland Clinic

Craig Wynett

Procter & Gamble Co.

Bill McDonough

Cradle to Cradle Design™

Jeffrey D. Sachs

The Center for Sustainable Development at Columbia University / UN Sustainable Development Solutions Network

Peter M. Senge

Massachusetts Institute of Technology

Nancy J. Adler

McGill University
The Second Global Forum



We're extremely grateful for our incredible hosts.

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