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Craig Wynett

Procter & Gamble Co.

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Mr. Wynett is chief creative officer at Procter & Gamble Co. He joined P&G in 1988 and moved up quickly through the company’s brand manager system. In 1994, Mr. Wynett persuaded then-CEO John Pepper that P&G had “hit a 15-year paralysis in launching major new products.” Mr. Wynett was then tapped to head a startup within P&G—Corporate New Ventures, which was armed with $250 million in seed money and a direct line to the CEO’s office. Under his leadership, CNV produced some of P&G’s most successful new products including Swiffer®, Whitestrips®, ThermaCare® and Press & Seal®. Over the last 10 years, CNV-developed new products have contributed more than five billion dollars of incremental sales to P&G’s top-line. Affiliations and Activities Ehrenberg-Bass Institute for Marketing Science, Board Member Recognition Top 10 Big Ideas for 2017, Harvard Business Review: Cumulative Advantage.